![]() “And as new holistic-health focused consumers seek out nutritional aides to support their workouts, it’s no surprise that the performance nutrition market is booming, with the post-workout segment holding the highest market share in 2022.” “To improve their performance, athletes use a range of dietary strategies such as including supplements that foster recovery and help get muscles back in the game after a training session,” says Davies. Vicky Davies, the global marketing director for performance, active and medical nutrition at FrieslandCampina Ingredients, states that post-workout recovery nutrition is a critical aspect for success in any sport. “Recovery is especially important, as it can help support both muscle building, as well as reduce muscle fatigue.” “As the category has evolved from sports to active nutrition, today’s active nutrition consumers are looking to address a wide range of wellness areas, from performance to energy support and recovery,” DuBow reveals. Vaughn DuBow, the global director of marketing for microbiome solutions at ADM, highlights changing trends in the category due to recent advancements and expanding consumer knowledge. Nutrition Insight sits down with experts from FrieslandCampina Ingredients, Rousselot and ADM to better understand the trends, ingredients, health benefits and science behind muscle recovery offerings. ![]() Innova Market Insights data suggests that recovery solution offerings are a growing trend in the sports nutrition space. Whether participating in organized sports at the professional or amateur levels, working out at the gym, biking to work or going for a long hike, muscle recovery is an essential aspect of any exercise.
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